Choosing a marketing automation tool depends on a few things first –
And depending on your situation, your business, and how far down the road you are in your own technology setup, will depend on which of these questions is most relevant to you today.
I list them in no particular order, rather
The questions to answer “it depends” for you:
e. do you have other tools you use today, that if this integrates, would save you even more: time, money & effort?
f. are there tools you use today that this would replace, and would that save you more time/money/effort?
Let’s go through each of them in more detail: